In name dispute, it's Googles vs. Google
Spinner
Birmingham, UK
Internet search giant Google is the target of a trademark complaint filed by the owners of children's Web site Googles.com.
Source: News.comThe company said it filed two separate actions, asserting that Google has overstepped its rights to market goods and services aimed at children, based on Stelor's own trademark rights on the Googles.com name.
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The classic case of circumstance changing an agreement of this type is the recent Apple v. Apple suit where the music company got a little bent out of shape when the computer company began their itunes service.
Still, it does strike me as opportunism on Googles' part.