Apple Computer targeted by resellers

KingFishKingFish
edited February 2005 in Science & Tech
Apple Computer is the target of another class-action lawsuit claming the computer hardware and software manufacturer put the interests of it's own 'Apple Store' Retail outlets ahead of resellers. They are also accusing Apple of using trade secrets and pricing under-cuts to damage sales and drive Apple resellers out of business.
"Apple, which recently filed suit against three online journalists it claimed had leaked Apple's secrets, now finds itself on the receiving end of such a suit, with the resellers claiming the company has been using confidential reseller information in order to boost sales at Apple's own stores and cut the resellers out.

The resellers also claim that Apple ensured its own stores' shelves were stocked more plentifully and ahead of resellers'."
Submitted by: Camman

Source: c|net

Comments

  • SputnikSputnik Worcester, MA
    edited February 2005
    i'm not seing the problem with this? and price undercutting? Ha! The prices are regulated at the Apple Store and correspond to the prices on the apple website, whereas there is no price that the resellers have to abide by, last i checked.
  • Geeky1Geeky1 University of the Pacific (Stockton, CA, USA)
    edited February 2005
    I've heard from independent resellers that sell Apples that Apple charges such inordinately high wholesale prices that they all but have to charge more than the Apple store because if they don't they won't make any money...
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