Abit mounts Strong comeback in Mobo Market

Omega65Omega65 Philadelphia, Pa
edited September 2003 in Science & Tech
Digitimes: <a href="http://www.digitimes.com/NewsShow/Article3.asp?datePublish=2003/09/18&pages=B2&seq=67&quot; target=_blank>Abit mounts Strong comeback in Mobo Market</a>

Abit Computer has made impressive gains in its latest campaign to bolster its market share in motherboards. The company’s September shipments are set to rise back to over 200,000 units, a new monthly high in more than 12 months.

Edwin Lin, general manager of Abit, expects the company to ship two million motherboards in 2003. He has set a vigorous growth target of 50% to lift the volume to three million units in 2004.

<a href="http://www.digitimes.com/NewsShow/Article3.asp?datePublish=2003/09/18&pages=B2&seq=67&quot; target=_blank>more here</a>

Comments

  • LeonardoLeonardo Wake up and smell the glaciers Eagle River, Alaska Icrontian
    edited September 2003
    I am surprised they can stay in business with volumes that low. I had always thought it was horrendously expensive to engineer new motherboards, that sales would have to be very high volume to pay for the RDT&E. Maybe for series of boards (when technology is without major changes) there is not much of an engineering burden, the very high costs only to be found in major transitions, such as the change from VIA traditional north-south bridge setups to Nvidia nForce solutions.

    Am I making sense?
  • muddocktormuddocktor
    edited September 2003
    One thing that probably helps moderate the costs of designing a new mobo is that for each new chipset that is produced, there is a reference design worked out by the chipset manufacturer. With the major part of the design work done by the chipset people, Abit only has to re-engineer the features and layout they want on their mobo, I would imagine.
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