Nvidia Say "Things Are Good With AMD"

Sledgehammer70Sledgehammer70 California Icrontian
edited July 2006 in Science & Tech
With the huge news of AMD buying ATI, the semiconductor market has been a bit hectic the last few days. As rumors still are flying around I decided to e-mail a friend of mine deep within the Nvidia fortress to see if a AMD relationship was still in place, and according to him AMD is still the same with Nvidia as it was yesterday.

Sources within Nvidia had this to say after the formal response AMD gave confirming the purchase of ATI.
- We will continue to partner closely with both processor companies - Intel and AMD
- Our PC strategy remains the same - to be the leading supplier of GPU and platform technologies, whether for Intel or AMD processors.
It looks as if for now the AMD/ ATI merger will not affect the relationship with Nvidia. I don't see how AMD plans to keep this up unless they plan to drop the ATI graphics card line as a main product and push only Nvidia product. I guess only time will tell...

Source: [url=]Short Media[/url]

Comments

  • LeonardoLeonardo Wake up and smell the glaciers Eagle River, Alaska Icrontian
    edited July 2006
    AMD is not taking over ATI in order to compete with Nvidia. Sure, that may be one of the outcomes, but the whole purpose was to be able to continue to innovate, to find economies of scale, and to remain competitive for the long term.
  • Sledgehammer70Sledgehammer70 California Icrontian
    edited July 2006
    Leonardo wrote:
    AMD is not taking over ATI in order to compete with Nvidia. Sure, that may be one of the outcomes, but the whole purpose was to be able to continue to innovate, to find economies of scale, and to remain competitive for the long term.

    Yes I know this, But in all AMD has a huge side of ATI that competes with one of their main partners Nvidia, and it will be something to be addressed in the future.
  • LeonardoLeonardo Wake up and smell the glaciers Eagle River, Alaska Icrontian
    edited July 2006
    Well, I can see your point. AMD Athlon never would have become mainstream if it weren't for Nvidia chipsets. VIA had made a lot of progress, but was eclipsed by Nvidia in both performance and reliability. That has been my only sore spot with AMD over the years - VIA chipsets.

    Maybe AMD figures that with in-house chipset manufacturing expertise, they won't need Nvidia after a while.
  • Sledgehammer70Sledgehammer70 California Icrontian
    edited July 2006
    Well now news is saying AMD will keep the same channels open with Nvidia... but I think the real question will sit at Nvidia on how they want to treat AMD now that AMD will own their main Competition.
  • airbornflghtairbornflght Houston, TX Icrontian
    edited July 2006
    I thought that AMD bought ATI just for chipset development/fab plants, not to focus on producing video cards, It depends on what AMD does with ATI.
  • Sledgehammer70Sledgehammer70 California Icrontian
    edited July 2006
    airbornflght wrote:
    I thought that AMD bought ATI just for chipset development/fab plants, not to focus on producing video cards, It depends on what AMD does with ATI.

    TBH they would be smart to eliminate the workstation graphic cards and stick with just desktop offerings... But it will be intresting if AMD will push super high end cards...
  • airbornflghtairbornflght Houston, TX Icrontian
    edited July 2006
    Sledgehammer70 wrote:
    TBH they would be smart to eliminate the workstation graphic cards and stick with just desktop offerings... But it will be intresting if AMD will push super high end cards...

    If they continue on making video solutions, I believe that they will focus on the value market, but then again, they may continue to manage themselves as they have and just be under one board of directors, as the Kmart/Sears merger went.
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