OCZ to exit cooler/peripheral market, focus on core products

Comments

  • edited March 2010
    I am afraid there will be layoffs then :(
  • MAGICMAGIC Doot Doot Furniture City, Michigan Icrontian
    edited March 2010
    This is a good step. Use your limited resources to be the best in those things you are already known for.
  • Cliff_ForsterCliff_Forster Icrontian
    edited March 2010
    It makes perfect sense to focus on SSD's. Its where the greatest future opportunity is, and RAM and Power Supply's make sense as lines because they have proven to be the company's core competency.

    Its a good move. Cooler's are a meh line, too much competition, probably at lousy margins. Mice and other peripheral's, its hard to differentiate, market is so saturated. So you keep the core lines that your adding real value in (RAM and PSU's) and focus on your best chance in a market that should go boom anytime now, SSD's.

    I like it. If I were a betting man, I would bet on OCZ in the SSD market long term.
  • ThraxThrax 🐌 Austin, TX Icrontian
    edited March 2010
    I'm definitely in on OCZ for SSDs over the long haul. The company was one of the first to really get consumer SSDs right with the introduction of the Vertex and has, from there, created one excellent SSD after another across a wide range of use cases and budgets.

    They have really worked to cement their status as a quality SSD manufacturer, not only through their early work with Indilinx, but through Tony's hard work with firmware and tweaks and the company's unmatched forum support.

    OCZ is A++++ in every core competency.
  • KwitkoKwitko Sheriff of Banning (Retired) By the thing near the stuff Icrontian
    edited March 2010
    Thrax wrote:
    OCZ is A++++ in every core competency.

    Except when it comes to rebates.
  • MAGICMAGIC Doot Doot Furniture City, Michigan Icrontian
    edited March 2010
    Kwitko wrote:
    Except when it comes to rebates.

    Yeah, them and EVERYONE else.

    Its usually not the company offering the rebate that handles it anyways.
  • clifford_cooleyclifford_cooley Arkansas, USA Member
    edited March 2010
    Kwitko wrote:
    Except when it comes to rebates.
    I hate rebates anyway. If they can sell with a rebate, they can sell with instant markdown. The rebates are simply a waste of consumers time in hopes that the consumer will not send them in.

    Personally I tend to look at products that don't have the rebate mark down. I look at the products that are cheaper initially.
  • BuddyJBuddyJ Dept. of Propaganda OKC Icrontian
    edited March 2010
    Unfortunately, this means no more OCZ Freeze thermal paste. That's really a shame since it's really easy to apply, performs admirably and is inexpensive.
  • Cliff_ForsterCliff_Forster Icrontian
    edited March 2010
    Buddy J wrote:
    Unfortunately, this means no more OCZ Freeze thermal paste. That's really a shame since it's really easy to apply, performs admirably and is inexpensive.

    That stuff is pretty good.

    Icrontic should take advantage of the potential panic! Post affiliate links to all of OCZ's soon to be discontinued products pronto!!
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