Disclosure: Icrontic’s coverage of Computex 2012 was sponsored by ECS.
Another hot and humid day in Taipei brought me to Nangang Exhibition Center and a visit with ECS Marketing Manager James Lleverino, where he was showing off a massive booth full of new products. It became clear that the main thing ECS was focusing on is their Nonstop Technology; as we mentioned before they believe that consumers want ultimate stability over extreme performance, and they’re willing to put their money where their mouth is… They were showcasing a slew of Black Series motherboards featuring the hallmarks of Nonstop: Super Alloy Chokes, gold accents, gold-plated components, and 50c testing before shipping. They showed a heated chamber that was set to 50c, with a sealed glass door. Trade show attendees could walk in to the chamber to feel how hot it was; in the heat chamber was a full running system featuring an ECS Nonstop-certified board.
They also showed a couple of exciting FM2 boards featuring the AMD A75 and A85 chipsets, which will bring Trinity to the desktop. Trinity is AMD’s only exciting product right now, so if you want to get on the Trinity bandwagon, the ATX A85F2-AX Deluxe Nonstop board and the A75F2-M micro-ATX board are solid choices. They also showed a compelling demo station showing the Trinity APU combined with an AMD Radeon 7970 playing Dirt Showdown on three monitors, running on the A85F2-AX Deluxe.
Next I saw their new GeForce GTX cards, particularly the GTX 680 with a gold-plated heatsink and shroud. Can you tell someone loooovvveeesss goooooolllllddddd? Gold was everywhere. It’s what they’re doing. It would be interesting to see if someone could build an entirely gold and black or gold and white system.
Besides GPUs and motherboards, ECS was showing off some extremely nice touchscreen AIOs. We some some at CES but they were kind of chunky and bland. The new ones are actually very sexy and come in much more attractive bezel options. They showed one in pink brushed steel with floral designs and bright orange. Both featured an optical bay that could also be a removable SSD tray. They even had built-in TV tuners so they could be a perfect PC/TV for, say, a teenager’s bedroom… With Windows 8 just around the corner, touchscreen desktop computing is going to become more and more ubiquitous.
They were also displaying a few new laptops and a tablet that feature enhanced ruggedness; the ideal use case being schoolkids in developing nations.
While most of their motherboard and GPU lineup is on par with their competition, the Nonstop stuff is really exciting to me; particular the length they’re going to focus on stability over performance. The philosophy at ECS is that the majority of consumers are not going to care about a few percentage points in performance differences at the top end, particularly since everything is so fast right now…. but they will remember if a board crashes, freezes their system, or breaks. They want to be the board that just works, reliably, all the time, even in extreme conditions.
I’m not saying this because they sponsored our coverage: I believe that ECS has come a very long way in the last 10 years and they deserve a look from enthusiasts.