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Icrontic’s revised logo

Icrontic’s revised logo

Icrontic's old (top) and new (bottom) logos

Icrontic's old (top) and new (bottom) logos

Several months ago, I received a troubling message from a long-time staff member regarding the new Icrontic logo we unveiled a year and a half ago.

The Fedora is a great symbol – colorful, easily remembered, original, and classy. But it’s current incarnation, sitting on top of the bent over “i” needs help, IMO. It just doesn’t look professional. Keep the Fedora, definitely! But that flacid ‘i’ looks like a freezer-burned asparagus spear about to fall on the letter ‘c.’

This was distressing to me, and I spent many long nights thinking about how best to correct the problem. In the end, I decided a minor revision of the logo was necessary. Tonight, I’ve rolled it out across the site.

As you can see, the new logo features an erect “i” that has a straight back. Also, to reinforce the idea that the dot is the “head”, I’ve connected it to the shaft of the “i” and flattened it slightly to make the resulting character more lovable and cuddly-looking. I tried giving it a stroke too, but that gave the whole thing an unsightly bulge.

Overall, I think the new Icrontic logo gives the site a much more distinguished and virile look. I hope this fresh design is something we can really hang our hat on.

Comments

  1. BuddyJ
    BuddyJ I think it'd be better if you rolled the hat's brim down to protect the head. Leaving it up like that doesn't yield very good protection.
  2. Bandrik You wanted the little guy to be more realistic... why not animate him with Flash or a gif to really bring him to life? Maybe he loves music, so he'll twitch and throb to the music. Or perhaps he's the type to just sway back and forth, occasionally stretching. Though maybe just standing still and erect would just be the best alternative.

    Certainly better than that lethargic and awkward bend he had before.
  3. QCH
    QCH Not a fan of it so far... needs the break between the body and head... even then.... seems like a waste of time and money for all of our business cards. But not worth anymore discussion.
  4. Thrax
    Thrax Your lame penis joke jumps the gun by about 54 minutes.

    //EDIT: GOT IT, BOSS.
  5. Mt_Goat
    Mt_Goat I personally don't like it! I agree with Q about needing the break between the head and the body. Also, the head looked better round like the current version. Other than that it looks like the old guy on ED meds!

    What about a neck tie and outlining the current little dude with the color in band of the fedora?
  6. Cliff_Forster
    Cliff_Forster Oh boy, apparently April fools cums prematurely at Icrontic.
  7. BLuKnight
    BLuKnight In a later press release from Icrontic:

    "We here at Icrontic walk tall and take pride in the hard work we put into our articles."
  8. MAGIC
    MAGIC :thumbsdow
    Looks like a grasshopper wearing a hat, no good. Old logo please.
  9. _k
    _k The story with it further reinforces the fact its a wang.
  10. Mt_Goat
    Mt_Goat
    _k_ wrote:
    The story with it further reinforces the fact its a wang.

    See, I told Ya! :wtf:
  11. mertesn
    mertesn Smilin' Bob approves of the new logo.

    81_47edfc32a5774.gif
  12. _k
    _k The IC logo's cousin temoc
  13. Mt_Goat
    Mt_Goat The IC logo's cousin in China.



    attachment.php?attachmentid=26873&stc=1&d=1238559829
  14. BuddyJ
    BuddyJ That'll never fit on a t-shirt.
  15. pseudonym
    pseudonym Nice to know the pen15 club is still thriving!
  16. GnomeQueen
    GnomeQueen Welcome back to the internets, Novak.
  17. CyrixInstead
    CyrixInstead I agree with ][v][AGIC. Looks like a grasshopper wearing a hat, no good. Old logo please.

    ~Cyrix
  18. the_technocrat
    the_technocrat It looks like a ****in boner
  19. Zuntar
    Zuntar Children, play nice.....I'ts fine Lincon!
  20. Tim
    Tim Words from the original post:

    Flaccid, erect, head, shaft, stroke, bulge, and virile were words that were all used. What was the designer REALLY thinking of?

    I like the look of the older version better.
  21. Snarkasm
    Snarkasm You would. I bet it looked MUCH better in IE6.
  22. Thrax
    Thrax I wish there was a long-running webshow that could tell me why the new logo sucked.
  23. primesuspect
    primesuspect The designer was really thinking of penises.
  24. BuddyJ
    BuddyJ This thread brought to you by Pfizer.
    pfizer.jpg
  25. Snarkasm
    Snarkasm I don't get it. Is the F a penis too?
  26. Garg
    Garg This is why I can never bring you guys out in public.
  27. QCH
    QCH
    Snarkasm wrote:
    I don't get it. Is the F a penis too?
    pfizer = viagra :D
  28. Snarkasm
  29. QCH
    QCH Ah... I thought you really didn't know about it. ;D
  30. Cyclonite
    Cyclonite
    Snarkasm wrote:
    You would. I bet it looked MUCH better in IE6.

    I lol'd
  31. Linc
    Linc
    Thrax wrote:
    Your lame penis joke jumps the gun by about 54 minutes.
    Oh boy, apparently April fools cums prematurely at Icrontic.
    In your timezone. :p 2/3 of the world was already well into it. We're international, bitches. :bigggrin: Oh well, guess I should take it back down to half-mast. :crazy:
  32. Thrax
    Thrax I respect 4/1 lulz when they're posted during the correct time for the timezone of the author.
  33. Linc
    Linc
    Thrax wrote:
    I respect 4/1 lulz
    Lies. I brought my umbrella.
  34. Garg
    Garg You couldn't keep it up for all of 4/1? Fail #2.
  35. Linc
    Linc That'd be priapism, and it's a serious condition that requires medical attention.
  36. the_technocrat
    the_technocrat There's a few leaky holes in your design methodology, makes the whole thing a bit hairy.
  37. Linc
    Linc I thought about adding two "feet" at the bottom of the "i" but figured that'd be too nuts.
  38. Mt_Goat
    Mt_Goat
    Lincoln wrote:
    That'd be priapism, and it's a serious condition that requires medical attention.

    But you first need the fire department to remove the woman with hydraulic equipment. I speak from experience. :D
  39. Kwitko
    Kwitko
    Lincoln wrote:
    I thought about adding two "feet" at the bottom of the "i" but figured that'd be too nuts.

    Good thing you sacked that idea.
  40. Garg
    Garg A rare animated GIF necro appears.
  41. BuddyJ
    BuddyJ It's (strangely) super effective!
  42. TheAlertHusky
    TheAlertHusky I didn't quite know how to respond, so I let Nathan respond for me.
  43. PirateNinja
  44. CyrixInstead
    CyrixInstead Hmm, just came across this thread again... and I have to say I still prefer the 'old' logo. Glad it came back!
  45. Linc
    Linc
    Hmm, just came across this thread again... and I have to say I still prefer the 'old' logo. Glad it came back!
    Three years and you still don't get the April Fools dick joke? :D

  46. CyrixInstead
    CyrixInstead Ha ha, no, completely lost on me...
  47. Bandrik

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