Internet retailer Amazon officially moved into the search engine market this week, unveiling its Internet search engine, A9.com.
Run though Amazon’s independent subsidiary A9.com, the search engine seeks to take on major market players Google, Yahoo, Microsoft’s MSN, and Ask Jeeves with a product that provides a more personalized search experience. For example, it allows users to create a history of their Web searches and manage the information they find. Amazon.com, based in Seattle, created A9.com in October 2003 and gave the subsidiary its own office in Palo Alto, California, to research and build search technologies. The official version of the A9 engine builds on the beta version of the search engine released in April, and uses Google’s database and algorithms coupled with its own search features. The search engine also provides reference results from online reference library GuruNet and movies results from the Internet Movie Database.
Source: PC World
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