America Online Inc. is now beta testing a streaming media video service through its AOL Instant Messenger software. Dubbed AIM Video, the service will feature music videos, movie trailers, entertainment news, celebrity interviews and sports highlights.
Other digital content originates from a horizontal expansion of AOL’s members-only AOL Television channel that extends AIM’s 36 million active users an all-access pass to proprietary comedy, news and other features.
At the moment, AOL has limited content to a total of twelve clips from six different channels including: “What’s New,” “Music,” “Movies & TV,” “News & Money,” “Lifestyles” and “Sports.” Content is provided by AOL’s parent company Time Warner Inc., and partners such as film studios, record companies and television networks.
Source: eWeek
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