Apple today announced that the H.264/Advanced Video Codec (AVC) will be incorporated in its QuickTime software in an upcoming release next year. The video technology has been ratified by the DVD Forum for use in the High Definition (HD) DVD format; it was jointly developed by the Motion Picture Expert’s Group (MPEG) and the International Telecommunication Union (ITU), and has been ratified into the MPEG-4 specification as well.
Apple senior vice president of Worldwide Product Marketing Phil Schiller said that Apple is supporting the H.264 specification because of the codec’s quality and its basis on open standards. “QuickTime 6 has already topped 250 million downloads, making it one of the most successful media standards ever, and we will be adding support for H.264 to QuickTime next year,” he said.
Source: Maccentral
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