Intel slashed prices across its Pentium 4 and Itanium product lines this week as it prepares for its biannual developer conference in San Francisco at the beginning of September.
Intel usually cuts prices in the weeks before the introduction of a new product in order to make room at the top of its pricing structure for the new products. The company’s chips are generally priced according to a sliding schedule, with new product introductions bumping older chips down a pricing scale. The fastest Pentium 4 processor currently available, the Pentium 4 560 processor, now costs $417 in quantities of 1000 units. This is a 34.5 percent cut from its previous price of $637. Other Pentium 4 processors based on Intel’s new LGA775 (land grid array) packaging were also cut by anywhere from 33 percent to 18 percent, and Pentium 4 chips based on the company’s older packaging technology saw similar price cuts.
Source: PC World

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