Intel and ATI Technologies plan a co-marketing initiative called “Driving Change,” which will target the channel and bundle ATI own-brand add-in-board (AIB) clients with Intel own-brand motherboards, according to sources at Taiwanese motherboards makers.
The plan, which will kick off on August 2 in North America and Europe, will offer channel distributors discounts of US$20 or US$30, depending on the motherboard models. A discount of US$30 is being offered for an ATI Radeon X600-based graphics card bundled with an Intel BOXD925XCV, BOXD925XBC or BOXD915PBLL motherboard. An ATI Radeon X300-based graphics card bundled with an Intel BOXD915PCYL, BOXD915PCY or BOXD915GAGL board will be US$20 less than the list price, the sources added.
Source: DigiTimes
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