McDonald’s announced today that they will begin testing a new DVD rental service at all 105 stores in Denver Colorado. The rental service will be operated by small kiosks, similar to the ones found in airports.
How can McDonald’s compete with Blockbuster and other movie rental stores? By offering the DVD’s for rent, at only $1 buck a day. When you compare this to the $3.99 that blockbuster wants a day for a DVD, you can easily see how McDonald’s may just pull it off. The rented DVD’s can be returned to any McDonals. This a major convenience for consumers because McDonald’s has over 30,000 stores and Blockbuster only has around 9,000.
Source: Overclockersclub
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