Some of the world’s largest record companies are testing a new music format in Europe known as the pocket CD to spin new life into faltering music singles.
We believe there is still demand for a physical single format, and hope that folding in a ringtone will make pocket CDs an attractive – and, hopefully, collectible – purchase,” a Universal Music UK spokesman said.
“faltering music singles” – That’s what happens when singles are sold for 50% of the album price. Why buy them, when you can get 90% more music for only double the price.
Source: Reuters
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