Sun Microsystems and its allies gained a victory this week in establishing Java technology in TV set-top boxes, but rival Microsoft snapped up a Sun executive and countered with its own technology.
But Microsoft said this week it has hired a former Sun executive, James Van Loo, for its effort to promote its own TV technology. Van Loo, who worked on digital TV standards for Sun, left the company March 26, a Sun representative said. Now he is managing Microsoft’s program for OpenCable Application Platform, the cable industry’s standard for providing interactive-service software that will work with a variety of set-top boxes.
Source: News.com
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