In the ongoing battle over pop-up advertising, marketers are gaining a new weapon to fight back against the increasing use of pop-up ad blockers.
Falk eSolutions AG, a German-based vendor of online ad delivery systems, plans to offer publishers and marketers a way to thwart software that blocks pop-up and pop-under ads by automatically converting them into other forms of online ads when such software is detected.
Anyone want to place their wagers on how fast attorneys can file suit over this? -KingFish
Source: eWeek

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