United Virtualities is offering online marketers and publishers technology that attempts to undermine the growing trend among consumers to delete cookies planted in their computers.
The New York company on Thursday unveiled what it calls PIE, or persistent identification element, a technology that’s uploaded to a browser and restores deleted cookies. In addition, PIE, which can’t be easily removed, can also act as a cookie backup, since it contains the same information.
Cookies are small files often uploaded to people’s computers as they visit websites run by retailers, entertainment companies, newspapers and other businesses. The text files contain information that’s used to track visitors’ behavior, or to offer visitors products or services based on information gathered during previous visits, a process called personalization. In addition, cookie-gathered information is often pivotal for advertising campaigns and e-mail marketing.
According to JupiterResearch, a division of Jupitermedia Corp., 58 percent of Internet users have deleted the tiny files, essentially making many consumers anonymous during site visits. In addition, 39 percent of consumers are deleting cookies from their primary computer monthly.
submitted by: Kwitko Food Mart
Source: Internet News
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