Mozilla, maker of the open-source Firefox browser, launched on Thursday the second phase of its fan-powered marketing campaign, calling on professional or amateur filmmakers to compete for the best broadcast-quality 30-second commercial for Firefox.
The Flicks campaigns are a reflection of the grassroots marketing that has driven much of Firefox’s success over the last year. Marketing tactics have included encouraging fans to spread the word, savvy use of Firefox websites and the sites of supporters, and some keyword advertising on major search engines, such as Google Inc.
Source: Information Week
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