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Blockbuster's advertising with Facebook = illegal

Blockbuster's advertising with Facebook = illegal

Blockbuster is violating the Video Privacy Protection Act of 1988 that explicitly bans video rental companies from telling people what you rent.

By participating in Facebook’s Beacon advertising system and publishing your rental activity to your feed, they’re responsible for up to $2500 per instance, a total fine estimated to be over a billion dollars.

via The Laboratorium

Comments

  1. Thrax
    Thrax Lolz, water on mars.
  2. CB
    CB Wouldn't that be nullified anyway because the user has to agree to tie their BBO account to their FB account?

    Also, my Netflix account tells all my friends what I've rented, but only because I clicked the agree button when I started adding friends.
  3. the_technocrat
    the_technocrat apparently this is in regards to Facebook's decision to turn Beacon on by default, and Blockbuster is a participant in the Beacon advertising program.

    Since then, Facebook got in a lot of hot water for publishing info from 44 'partners' automatically to people's feeds and made Beacon opt-out, but the damage has been done, and supposedly they could be held liable for the "limited" amount of info they published to people's feeds.
  4. alusdra
    alusdra The feed thing is creepy and sort of irritating anyway, so maybe this will slow them down on crazy new Facebook ideas. (What's wrong with the old stuff *insert old man-esque grumble* :p)

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