The Sims, a game which would eventually spawn one of the most prolific franchises in gaming history, was released on 4 February, 2000: ten years ago today. Since that day, The Sims has pulled in $2.5 billion and sold 100 million boxes across many sequels and expansions, making it the 4th best-selling video game franchise behind Mario, Pokémon and Tetris, all of which are older and have many more titles under their banner.
The Sims is a series of “life simulation” games originally created under Maxis’ long-standing “Sim” umbrella, which contained franchises like SimAnt, SimEarth, SimLife and–The Sims‘ direct parent franchise–SimCity. In The Sims, players are tasked with building a neighborhood for their characters, called Sims, which must then be filled with furniture and appliances to make the Sims happy.
In order to get the money to buy all these things, the Sims must get and keep jobs, all while occupying their free time with socialization, meditation, hygiene and romance, with different Sims needing different amounts of each to stay balanced. Each major release has introduced a new engine, with better graphics and new options for the Sims behaviors. For example, sex, births, aging and death were not introduced until The Sims 2 (characters in The Sims characters were ageless and immortal).
The Sims has been so successful largely because of its wide appeal as a very accessible and intuitive game. It was one of the first experiments in crafting games for people who don’t self-identify as gamers. The open-ended, sandboxy mechanics of The Sims appeals to the human instinct to craft narratives and control the environment around them, without being too challenging for non-gamers, as there is no goal beyond the player’s own desires for their Sims. This accessibility, combined with the tendency to release many themed expansion packs (each containing new furniture, locales or behavior options), is responsible for the vast number of units sold.
Since its June 2009 launch, The Sims 3 has sold more than 4.5 million units worldwide and stands as the #1 best-selling PC title for 2009 in North America and Europe. The Sims 3 app for the iPhone and iPod touch also became the top selling game on Apple’s App Store for 2009 and became the #1 paid app in nearly 40 countries worldwide.