During our look at Microsoft’s faltering relevancy in the era of Web 2.0, a quote from Microsoft CEO Steve Ballmer indicated that he hoped that they [Microsoft] were not competing against Google Apps as they were not very good products. Fast forward to today, Icrontic is receiving some vindication with Ballmer’s admission that Google Docs has the edge. “Google has the lead, but, if we’re good at advertising, we’ll compete with them in the consumer business,” he said.
This all points more broadly towards Microsoft’s struggle to keep up with Google in an age where simple tasks like email and word processing no longer need to be tied to the desktop. While Google has been quick to the punch, Microsoft has taken a sluggish approach which has made it something of an anachronism on the web. It can hardly be contested that Google is in the lead when we “Google” everything, instead of “MSNing” it.
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