CCP Games, maker of the popular sci-fi MMO EVE Online, has joined the likes of Viggo Mortensen and Yoko Ono to rally worldwide support for Iceland in the wake of the recent volcanic eruption, which dealt a significant blow to an already struggling economy.
‘Inspired by Iceland’ is an Internet campaign created by the Iceland government to boost the country’s image and has attracted the attention across the globe.
CCP, one of country’s largest employers, put together a video for the campaign.
It draws some interesting parallels between EVE Online and Iceland, like its perma-dark outer space backdrop, the similarity of EVE’s spaceships to the Vikings’ star-guided longboats, and the volatile economies—EVE even has its own ‘Eyjafjallajökull’ volcano on one of its planets.
After watching this video it both makes me want to play some EVE Online and visit Iceland. The beauty of both the game and the country is evident in the video and it is great to see small companies take an active interest in promoting their country—especially in the wake of the recent eruption of Eyjafjallajökull earlier this year.
I’ll visit Iceland when I win the lottery and become filthy rich, since a teacher’s salary doesn’t allow very much room in the budget for globe-hopping vacations. I also found it pretty cool to learn that a video game company is one of the country’s largest employers. That is definitely worth bonus points. This video and the hundreds of others are worth checking out.
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