In an attempt to reach the coveted 18-35 male demographic, EA’s first-ever Superbowl advertisement will be for their upcoming adventure game Dante’s Inferno.
The 30-second spot will feature in-game clips of the title inspired by the first part of “The Divine Comedy”, written by 13th century Italian poet Dante Alighieri. The ad, entitled “Hell Awaits”, will run during the fourth quarter of Super Bowl XLIV broadcast on CBS next Sunday, two days before the game’s release.
Superbowl advertising is renowned for its effectiveness and expense, prompting advertisers to spend heavily to create new and particularly attention-grabbing ads just for the Bowl.
“Even within the spectrum of live sports events, the Super Bowl stands apart, almost as a national holiday”, said Frank Gibeau, president at EA.
“The Super Bowl is a bull’s-eye in terms of cross-over to our core demographic and the reach is outstanding. Not only does it draw 100 million viewers, but most people watch the Super Bowl live, a rarity in the world of DVRs,” Gibeau continued. “While digital outreach to Facebook, Twitter, and online bloggers is a core part of our marketing strategy, we felt that advertising during the Super Bowl is an excellent way to introduce this new IP to a massive cross-section of people who are likely already familiar with the dark and twisted ‘Divine Comedy.'”
Articles RSS