As the world of HDTV shifts towards LED-backlit LCDs and OLEDs, technologies like Plasma hang on for dear life, and technologies like rear-projection take flight with the dodo.
Long a major player in the HDTV market, Sony is often viewed as a premium product, and as such, a move on their behalf is a stronger precursor to a market movement. As such, Sony’s recent move to exit the rear-projection HDTV market could spell doom for the technology as a whole.
Sony’s forecast for sales on this technology was lowered from 700,000 to 400,000 before the fiscal year’s end in March. LCD sales from Sony alone are expected to eclipse rear-projection by more than 20:1, so it’s not a great surprise that Sony is abandoning ship.
Aside from the precipitous decline in projected sales, Sony has incurred a $523m USD loss in its TV division, a large sum of which is attributed to sagging rear-projection sales.
VIA: Neowin
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