Starting January 21st, Hello Kitty Online players will be competing in guild-centered event called Food for Friends 2, which will translate into real donations to Doctors Without Borders.
The international medical relief organization requires funds to help the victims of Haiti’s recent earthquake, which nearly leveled the capitol city, Port au Prince; killed at least 50,000 people people; and left three million in need of food, water and medical care.
Players can visit Cinnimoroll in London on the 21st to get started. The cute brown puppy will then direct players to collect certain items for him to earn Loyalty Points for their guild. When the event is over on the 30th, Sanrio Digital (the owners of the Hello Kitty franchise) will donate money to DwB based on the player’s performance in North America, Europe, Malaysia, and Singapore (other locations will not be participating in the charity, but will still have access to the in-game event).
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