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New Facebook credits to simplify transactions

New Facebook credits to simplify transactions

Yippee! Happy Island!

Yippee! Happy Island!

Facebook yesterday said that it has begun a closed beta for the company’s credit program, which allows Facebook users to convert real money into credits that can easily be used to purchase applications and other Facebook goodies.

Facebook is pressuring developers into adopting the new credit system over those provided third parties. Developers may be resistant to switching, however, as Facebook plans to take a 30% cut of the sales, higher than that of other services.

Facebook is backing their preference that all developers use the credit system by claiming that they’ve proven, scientifically, that users buying with Facebook credits are much more likely to complete the transaction. Facebook also claims that their system is incredibly easy and convenient to use, and that it caters to people all over the world. The Facebook credit system accepts 15 different currencies, credit cards and PayPal.

There is no official word yet when the new system will be out of beta, but when it does, expect to see many more applications asking you to turn over Facebook credits instead of dollars.

Comments

  1. timuchan
    timuchan Cause we all love having our perfectly functional currency converted to a completely pointless and arbitrary system (suckbox live).

    Though from a marketing standpoint, I totally understand their intentions. Higher conversion rates are awesome... sucks when it makes the consumer feel like a chump though.
  2. Bandrik
    Bandrik Actually in some ways this is a very good idea, at least from a developer's standpoint. Instead of taking individual micro-transactions that each take a large hit from a credit card company, the customer buys a bulk of credits all at once on a single credit card transaction. Then the micro-transactions go on from there without having that credit card fee hit on every 50-cent avatar item in a game like Farmville.
  3. Thrax
    Thrax Great for devs, bad for customers.

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