Microsoft Chief Executive Steve Ballmer said during a speech at the University of Washington that his company may release new Xbox 360s with form factors and components designed for different price points and usage models.
“In the case of the TV we’ve got both strategies. We actually have a TV implementation in some senses built into Windows. It works really well for small screen TVs that you might call a PC, but for that big screen device here’s a piece of hardware that we build, there’s no diversity,” Ballmer said, according to the Gearlog website. “You get exactly the Xboxes that we build for you. We may have more form-factors in the future that are designed for various price points and options, but we think it’s going to [be] important.”
Though the executive did not elaborate further on what those plans might entail, distinct possibilities include a slimmer/smaller Xbox 360, or an Xbox 360 armed with a Blu-ray drive.
Practically speaking, new form factors are something of an inevitability for the company. Aside from core hardware revisions to improve margins, add HDMI and resolve the famous RRoD issue, the Xbox 360 design has not changed much since inception. As the console stretches into the second half of its 10-year lifecycle, new and improved designs could ignite fresh demand as the new Slim design has done for Sony’s PlayStation 3.



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