After ramping the notoriety of a web comic dedicated to slamming Intel, NVIDIA is back at the slander pulpit. In an interview conducted by T-Break, NVIDIA chief exec Jen-Hsun Huang slammed its rival for being afraid.
“We just think it’s funny – it’s a nice way of letting it out. During the older times, peasants used humor against a tyrannical rulership. It helps ease some of the frustration. But let me ask you – when was the last time you saw a company as big as Intel sue another smaller company? They’re scared and you can write this down – We will kick their ass when we go to court next year,” he said.
The characteristically boisterous CEO refers to the company’s pending case with Intel, which moved in October to bar NVIDIA from developing chipsets for the firm’s Nehalem-class processors. Of course, it’s equally probable that the saber rattling has something to do with Intel’s plans to enter the discrete GPU market with Larrabee in 2010.
As NVIDIA continues to aggressively pursue the HPC market with products like Tesla, and focused architectures like Fermi, it’s no surprise that NVIDIA is mounting a defense against an Intel GPU bearing a remarkably similar design philsophy. Though Intel has clearly expressed that it intends to first pursue the gaming market–a threat to NVIDIA in its own right–HPC is a growth industry for NVIDIA, and an architecture clearly capable of catering to that industry in the legendary hands of Intel is not beneath notice.
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