EA Mobile today announced at a press conference at the EA Montreal studio that Tetris has reached over 100 million paid downloads on mobile phones since 2005, making it the most successful mobile game ever. Since obtaining the exclusive rights to mobile Tetris games in 2006, EA Mobile has brought Tetris games to almost all mobile platforms.
“Tetris on mobile will never go away,” said Henk Rogers, CEO of Blue Planet Software, the current developer of all official mobile Tetris applications. “As mobile devices get into the hands of more people, so does Tetris. People are always looking for ways to fill their time … and with the advent of touch screens and improved platforms, our eyes are opened to a whole new way to develop games. After Tetris’ success with the Game Boy in 1989, we always hoped that potential would carry over into today’s mobile devices. It’s a testament to the game’s staying power that it remains popular on today’s most modern technology.”
In addition to reaching this mobile milestone, the Tetris brand has made several headlines in the past year. It is currently celebrating its 25th Anniversary, which kicked-off in June 2009 at E3 in Los Angeles. In September 2009, a scientific study published by BMC Research Notes showed that participants who played the Tetris game over time had increased efficiency and a thicker cortex in areas of the brain linked to critical thinking and coordinated movement.
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