In a very bizarre twist of fate, the new Qosmio G55 laptop harnesses the power of Sony’s lauded Cell CPU to handle multimedia tasks. Such tasks include signal upconversion (primarily 1080i upscaling), multimedia transcoding and gestural control.
Toshiba is billing the Cell chip has the “Quad Core HD” processor, which is a disarming marketing convention that conceals the irony of Toshiba’s newest laptop rolling onto the market containing a prized piece of Sony kit.
It is the Cell CPU which finds itself as the heart and soul of the Playstation 3, Sony’s first thrust in the HD-DVD/Blu-Ray duel which only recently came to a disappointing conclusion. In the wake of HD-DVD’s death, for which Toshiba was the inventor and financier, Toshiba rallied its troops and shifted its focus to 1080p upscaling.
The new plan of attack for Toshiba is to chip away at Blu-Ray’s rise to preeminence by providing a comparable experience at a fraction of the cost via 1080 upscaling. They have supposed that improvements in the technology can make it an extremely viable competitor, and win a new round in the war by delivering 1080p for 480p prices.
Therefore it comes as something of a surprise for an instrumental piece of the Playstation 3, which helped end HD, to be harnessed in Toshiba’s first steps to fight Sony again.
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