I reported last week Universal Music Group will soon be running an experiment to see if piracy rates are affected when music is released with no copy-protection included.
It has now been released that Universal plans to track these files with a digital ‘watermark’. It is unclear what that actually means, but presumably they will be watching the P2P networks to see where their music goes, once unleashed. However, the water mark will not contain any information about when the song was purchased or by whom.
This will be completely useless as a DRM experiment, but whatever floats their soap…
Hopefully, they’ll realize that DRM doesn’t do anything to piracy, since all it takes is one copy of the media to be leaked to the pirating community, and the whole world may then have access to it.
Of course, they could have just asked, and we’d have told them that.
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