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Virgo is coming. A quick look at the 2012 AMD APU lineup

Virgo is coming. A quick look at the 2012 AMD APU lineup

AMD A10 APU LogoWhile the embargo for full reviews of AMD’s new A10-5800K APU are set to release soon, we can tell you a few things about the new desktop APU platform tonight.

For those who aren’t familiar with what an APU (Accelerated Processing Unit), it can best be described as silicon that is designed to accelerate processes beyond traditional CPU roles. We’re at a point in the software world that mainstream applications can take advantage of processor capabilities beyond CPUs, and so APUs are becoming increasingly useful. From a marketing standpoint, the AMD APU can most easily be described as a fusion of GPU and CPU on a single chip. The new A10 5800K, for example, pairs a four-core Piledriver CPU with a 384-shader, 800mhz Radeon 7660D GPU on the same die.

The 2012 lineup of APUs formerly known as Trinity, now known as Virgo, is the first to have unlocked models and Turbo Core 3 support. This family of APUs is the final realization of AMD’s 2006 acquisition of ATI, and we’re finally at a point when a mainstream enthusiast will want to look hard at the A10 APU as a viable alternative to the stigmatized Bulldozer.

The biggest change from the previous generation of APUs is the new Piledriver core. First off, we have support for the latest ISA instructions: FMA4/3, AVX, AES, and XOP. There are also technologies that Bulldozer was sorely lacking in: branch prediction and cache enhancements that should compensate for some of Bulldozer’s well-known problems. Turbo Core support is also there, meaning that if there’s enough room in the TDP envelope, the system will overclock on the fly, up to 4.2GHz.

Full specifications

AMD A10 5800K Specs

Product lineup

The SKUs for this 2012 lineup are as follows:

  • A10-5800K: Radeon HD 7660D, 100W TDP, 384 shader cores, 800mhz GPU, 4 core CPU, 3.8GHz base/4.2GHz Turbo, 4mb L2 cache, DDR3 1866, Unlocked
  • A10-5700: Radeon HD 7660D, 65W TDP, 384 shader cores, 760mhz GPU, 4 core CPU, 3.4GHz base/4.0GHz Turbo, 4mb L2 cache, DDR3 1866
  • A8-5600K: Radeon HD 7560D, 100W TDP, 256 shader cores, 760mhz GPU, 4 core CPU, 3.6GHz base/3.9GHz Turbo, 4mb L2 cache, DDR3 1866, Unlocked
  • A8-5500: Radeon HD 7560D, 65W TDP, 256 shader cores, 760mhz GPU, 4 core CPU, 3.2GHz base/3.7GHz Turbo, 4mb L2 cache, DDR3 1866
  • A6-5400K: Radeon HD 7540D, 65W TDP, 192 shader cores, 760mhz GPU, 2 core CPU, 3.6GHz base/3.8GHz Turbo, 1mb L2 cache, DDR3 1866, Unlocked
  • A4-5300: Radeon HD 7480D, 65W TDP, 128 shader cores, 724mhz GPU, 2 core CPU, 3.48GHz base/3.62GHz Turbo, 1mb L2 cache, DDR3 1600

What we will be reviewing is the A10-5800K.

It’s a Kerfluffle!

AMD released a lot of info for this new product launch, but asked review sites to post only some of the info tonight (specifically gaming benchmarks), while waiting until the full embargo date to unveil the full-fledged reviews. The Tech Report’s Scott Wasson took exception to this new experiment in the PR/press relationship and wrote a lengthy blog post about why he thinks this is toeing an ethical line. I personally don’t see it as an ethical violation and I don’t necessarily agree that AMD  is attempting to “shape” review content. It’s basically a two-phase review embargo. They want to talk about the most positive and compelling aspects of the new product line first. I’m not sure I see the big deal. I do agree that it’s annoying at best and frustrating for reviewers at worst, but unethical? Hardly. It’s every site’s prerogative and choice of what to publish before embargo date.

At any rate, gaming benchmarks (especially when paired up with another AMD Radeon in dual-graphics mode) are refreshing when you take TDP and cost into consideration. Let’s be frank: AMD is not going to be competing with Intel on the high end, but this new series of products is fascinating and is going to help AMD stay relevant in a very competitive marketplace. The question is, as always, will they remain relevant long enough to buy time to come out with a truly high-end mainstream enthusiast CPU once again?

Our full review is coming soon.

Comments

  1. Straight_Man
    Straight_Man Nice approach to the situation. One thing you left out, in the email quote Scott used, is a reference to talking to AMD about stuff discovered early but also embargoed. This gives AMD a chance to do some limited fixing at BIOS support level of some problems BEFORE the problems are revealed, and to get fixes mfr'd that might not be in review chips.
  2. Garg
    Garg Could Core Temp or anything else estimate the A10's power draw while loaded? I'd be interested in seeing actual usage, since I'm assuming the 5800K wouldn't suck down the full 100W unless it's OC'd heavily.
  3. mertesn
    mertesn CoreTemp doesn't do that. I've got a Kill-a-Watt that can tell how much the whole system is using at any given point, but that may not answer your question.
  4. Cliff_Forster
    Cliff_Forster "The question is, as always, will they remain relevant long enough to buy time to come out with a truly high-end mainstream enthusiast CPU once again?"

    I'm going to challenge this a little. I think reality is setting in for me, it's painful, but it's true. The traditional computer enthusiast is a dinosaur. We all are, and we have to just come to terms with it. The world is changing. The market to build a giant full ATX tower with dual graphics, massive heat-sinks and water cooling systems is a niche, and a shrinking market. AMD's best strategy is to abandon this market. It's barely relevant, the research and development dollars are best spent on the APU. Mobile continues to grow, cloud servers will benefit from the reduced footprint and power utilization, regular business and education desktop users will benefit from the APU's advancements. It's a better chip for more of us, and if the people running AMD are smart, they will just concede the top end of the enthusiast desktop space as an insignificant part of the market and focus on their more innovative technology.

    If you consider what the new APU line offers as a flexible platform it's really exciting. This is AMD's future more than anything else. They should embrace it, re focus their energy and abandon the upper echelon of performance CPU's because it's an insignificant portion of the market. It's a market that's loosing it's energy. Hell, I love my tower, I built it with my own hands, managed all the cables, picked all the hardware, it's beautiful, but I know how impractical it really is. It's a dinosaur, it's the old way of doing things, and it's going away.

    I'll tell you what will be an exciting enthusiast platform.... When AMD makes my prediction of APU boards with multiple sockets a reality. It just seems like the natural evolution to me. Graphics cards, as much as I love em, are very 1998, it's time for a new way to do things. The APU is the future of power computing, and AMD is doing that better than their competitor. If AMD want's to lead the market, they need to change how the game is played. Competing in the traditional enthusiast space is a loosing proposition, it's a fool's bet, the question AMD should be asking itself is "How do we make the APU more relevant across every application model?" Not "How do we get back into the enthusiast CPU game?"
  5. Thrax
    Thrax The high-end market isn't shrinking. It's healthier than it's been in a long time. It's just relatively smaller as non-enthusiast segments grow.

    I also can't say much more than this: never underestimate the power of a halo brand. Never ever ever ever.
  6. Cliff_Forster
    Cliff_Forster "never underestimate the power of a halo brand" - Okay, without asking you to disclose things that you obviously shouldn't? What does that mean?
  7. CB
    CB He's either talking about the phychological principle by which people associate cool-looking, well-advertized consumer product brands with an unreasonable need, making them willing to pay much more than a product's value simply to have it, or he's hinting that you'll need this hardware to play the next Halo game.
  8. Cliff_Forster
    Cliff_Forster Thanks @CB - Well then I've been a Halo consumer for years.
  9. Tushon
    Tushon See similar effect with people
  10. fatcat
    fatcat @Cliff_Forster I'm building a Micro-ATX gaming machine with dual water cooling kits, high end GPU and SSDs all stuffed in to a little case in the very near future. The computer enthusiast is not dead, we're just getting wiser :)
  11. Cliff_Forster
    Cliff_Forster For the record, I would never call it dead. I just don't think it presents AMD's most significant opportunity for future growth.
  12. mertesn
    mertesn I hear the FX-8150 overclocks like mad if you know what you're doing (I don't).
  13. primesuspect
    primesuspect The perception is that it's shrinking in North America, but it is growing like mad in Asia, Latin America, Brazil, India, Eastern Europe, and other emerging markets. Like mad.
  14. Thrax
    Thrax Germany and Sweden alone can account for up to 50% of the western hemisphere's enthusiast hardware purchases. North America may be dominated by OEMs and PC builders, with the bulk of the sales coming from that, but such a retail cycle and configuration does not exist everywhere else. Enthusiast gaming/PCing is alive and well.

    Hell, it's even incrementally growing in the US/Canada again. :)
  15. Garg
    Garg
    CoreTemp doesn't do that.
    Mine does on my home computer. I tried the latest version on my work computer (an Athlon II), though, and the power field was missing. I'm not sure if this power estimate is accurate, if it's supported by many platforms, and I'm not totally sure this wasn't a feature that was put in for one beta release and was subsequently taken out.

  16. mertesn
    mertesn I stand corrected. Somehow I've overlooked that box.
  17. primesuspect
    primesuspect CoreTemp appears to be inaccurate with this APU:

    image
  18. Garg
    Garg Although 100% load at 25*C would be nice.
  19. BuddyJ
    BuddyJ Every time I see APU, I think:

    image

    I get it AMD, but for the love of all that is marketing you're fighting an uphill battle against a juggernaut with a 23 season head start in getting ingrained in American culture. Be good lads and re-brand it into something you've got sitting up on a shelf somewhere. Call it the All-In-Wonder. :P
  20. Thrax
    Thrax APU marketing is rarely consumer-centric by virtue of the processor industry, particularly in North America. People buy systems based on price and experience and not a whole lot else. Your average customer has no earthly idea what's in their system. That's advantageous for APUs, and also focuses processor marketing for the whole industry on winning OEM designs, and they're much more knowledgeable.
  21. BuddyJ
    BuddyJ My fun? Consider it governed.
  22. mertesn
    mertesn
    Every time I see APU, I think:

    image

    I get it AMD, but for the love of all that is marketing you're fighting an uphill battle against a juggernaut with a 23 season head start in getting ingrained in American culture. Be good lads and re-brand it into something you've got sitting up on a shelf somewhere. Call it the All-In-Wonder. :P
    Bringing the All-in-Wonder name back would have been absolutely genius on AMD's part.
  23. Cliff_Forster
    Cliff_Forster Has pricing been released yet?
  24. Straight_Man
    Straight_Man The only info I have about that is kinda sideways info, they (AMD) are talking that it (the APU reviewed a bit here) will "compete with the i3 2120 and i3 2220," so pricing should be similar for the APUs versus those i3's.
  25. mertesn
    mertesn
    Has pricing been released yet?
    Likely NDA'ed until the final release date.
  26. primesuspect
    primesuspect Pricing will be revealed on Oct. 2nd. That date was supposed to be under embargo but every site I've seen has published it, so...
  27. Cliff_Forster
    Cliff_Forster If you can build a whole system around the A10 for about $400, I don't see how it can be beat in the OEM space. Think about it, Grandma's Emachines might run Dirt 3 at reasonable settings. The Grand-kid's may visit more. @Thrax - there is your next advertising campaign, get on it! ;*)
  28. mertesn
    mertesn
    If you can build a whole system around the A10 for about $400, I don't see how it can be beat in the OEM space. Think about it, Grandma's Emachines might run Dirt 3 at reasonable settings. The Grand-kid's may visit more. @Thrax - there is your next advertising campaign, get on it! ;*)
    I have no idea what the pricing is, but I'm going to guess a full system will be closer to $600 by the time Windows and a display are included.
  29. Cliff_Forster
    Cliff_Forster I was thinking more in the lines of an upgraded replacement tower. The typical HP and Emachines OEM stuff that grandma goes to Costco to replace every ten seven years or so.
  30. midga
    midga
    If you can build a whole system around the A10 for about $400, I don't see how it can be beat in the OEM space. Think about it, Grandma's Emachines might run Dirt 3 at reasonable settings. The Grand-kid's may visit more. @Thrax - there is your next advertising campaign, get on it! ;*)
    I have no idea what the pricing is, but I'm going to guess a full system will be closer to $600 by the time Windows and a display are included.
    There are alternatives.
  31. mertesn
    mertesn Not real alternatives for gaming.
  32. Cliff_Forster
    Cliff_Forster I resuscitate aging hardware all the time with xubuntu. For most users ready to spend and upgrade their OEM box, it's still a windows world.

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