As AMD vows not to focus on the popular Netbook market, might Intel be rethinking the revolution started by their very own Atom CPU? Intel is of the opinion that Netbooks, though fine for short periods of time, are irritating with prolonged use. Some are viewing this sentiment with the belief that this signals a shift in Intel’s love affair with the Netbook market.
At a recent Raymond James IT supply conference, Intel’s Vice President of Sales and Marketing Stu Penn was clear about Intel’s outlook.
“We originally thought Netbooks would be for emerging markets and younger kids, and there is some of that. It turns out the bulk of the Netbooks sold today are Western Europe, North America, and for people who just want to grab and go with a notebook. We view the Netbook as mostly incremental to our total available market,” Pen explained, “If you’ve ever used a Netbook and used a 10-inch screen size-it’s fine for an hour. It’s not something you’re going to use day in and day out.”
While it’s easy to twist this quote in a myriad of ways, it’s easy to see that Intel’s Atom is not going in the direction they believed it would go. From here, anyone is to say what Intel intends to do with this sentiment, but perhaps their 2H09 45nm Pineview may just angle for the market AMD is gunning to dominate.
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