In June, Blockbuster Video announced it’s decision to support only Blu-ray in the war with it’s rival format HD DVD. Yesterday, big-box chain Target made a similar announcement. At least through the holiday season, they will carry Blu-ray products exclusively.
As with Blockbuster no information was released as to what kind of deal may have been made with Sony, the developer of Blu-ray technology.
Sitting in the opposite camp with the HD DVD developer, Toshiba, are Microsoft and Warner Bros. So far, no retailers have announced plans to carry exclusively HD DVD products.
The question is: Will this kind of deal have much effect on the outcome of the battle between the formats?