Tits are okay if you're a well known company!
Apple has recently started removing applications from the app store that the company considers to be “too sexy;” many highly popular apps have been removed without warning.
Phillip W. Schiller, head of worldwide product marketing at Apple said that, “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.”
One company, On the Go Girls, which began submitting applications to the app store without incident last June, has had all fifty of its submissions dropped without warning. Its president, Fred Clarke, said that his company went from making thousands of dollars a day to nothing, and that many of the apps were extremely mundane. One of the many applications pulled featured a woman in a bikini cleaning the surface of the screen.
Apple has not concretely detailed what will and will not be allowed under the policy shift, but appears to be pulling anything that shows a woman in a bikini or lingerie—except for anything from a mainstream publisher. The Sports Illustrated Swimsuit edition app and the Playboy app are both still available for download.
When asked why those applications were still around, Mr. Schiller responded, “The difference is this is a well-known company with previously published material available broadly in a well-accepted format.”
It will be interesting to see how rejected application makers proceed from here, and if any of them will turn to the less restrictive Android market for revenue.
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