Worst rebrand ever

Comments

1. 
   3 Apr 2009 ~ 10:54am Thrax I caught this last week, and I thought the new package was better.
2. 
   3 Apr 2009 ~ 11:55am Linc I really thought the new package made it look generic and valu-branded.
3. 
   3 Apr 2009 ~ 12:00pm Thrax I'm a sucker for minimalism, so I thought the new package's clean lines, crisp font and simplicity was really nice.
4. 
   3 Apr 2009 ~ 12:38pm Kwitko I agree with Lincoln. The font is nothing special and the juice glass looks abstract from far away. Not a great rebrand.
5. 
   3 Apr 2009 ~ 12:44pm QCH

   Lincoln wrote:

   I really thought the new package made it look generic and valu-branded.

   Agree... too plain and I've seen the package personally and it WAS tough to determine the difference. Tropicana means an orange with a straw...done.
6. 
   3 Apr 2009 ~ 5:02pm GnomeQueen I also agree with the Linkeebs. I heard that they're going back to the old logo now.
7. 
   3 Apr 2009 ~ 5:24pm Linc

   Gnome Queen wrote:

   I heard that they're going back to the old logo now.

   Yes, they "listened to the public" (or, said "OMFG SALES WTF") and reverted quickly.
8. 
   3 Apr 2009 ~ 7:11pm Leonardo

   I really thought the new package made it look generic and valu-branded.

   I don't give a donkey's butt about the brand and label. We grocery shop based on the fine print - contents, then on price. The grocery store brand or Costco labels suit me fine as long as the contents are quality.
9. 
   4 Apr 2009 ~ 2:24pm DrLiam Tropicana can do what-ever they want . . . just don't #Q@% with my straw in the orange logo.
   
   That is all.
10. 
    5 Apr 2009 ~ 6:50pm chrisWhite Worst rebrand ever? Yeah, no kidding. The old image was so iconic, the new one is so Walmart only generic brand orange juice. Who greenlit this anyway?
11. 
    5 Apr 2009 ~ 10:02pm j people have way too much time on there hands
12. 
    6 Apr 2009 ~ 6:46am Shorty

    Thrax wrote:

    I'm a sucker for minimalism, so I thought the new package's clean lines, crisp font and simplicity was really nice.

    
    I concur. I think the packaging looks considerably smarter and a lot less tacky. Mind you.. I have noticed how my US colleagues love the tacky.