Blood and destruction shall be so in use,
And dreadful objects so familiar,
That mothers shall but smile when they behold
Their infants quartered with the hands of war,
All pity choked with custom of fell deeds,
And Ivan’s spirit, ranging for revenge,
With Spudz by his side come hot from hell,
Shall in these confines with a monarch’s voice
Cry “Havoc!” and let slip the dogs of war,
That this foul deed shall smell above the earth
With carrion men, groaning for burial.
Sooo... a logo change, eh? This is fine.
It seemed appropriate to announce this on May 24, the day Icrontic was wiped from the Internet back in 2003 before starting anew a week later on June 2. In its first few years of existence, old Icrontic had no fewer than 6 logos. Our current logo has had a really remarkable stretch by comparison - a full decade exactly!
The 2007 Icrontic logo debuted as the splintered communities of Short-Media and Icrontic were merged together exactly 4 years later, and it has a lot going for it. As its creator, I've obviously always been very (the most?) partial to it. But it also has several serious issues - some original sins, some accrued baggage:
What it does well is convey a tone and nice throwbacks to earlier eras of the site. The attitude & voice of Icrontic was conveyed in the past in many ways: irreverence, snappy (and nonsensical) catch phrases, Spudz' shades & panama hat, and the color scheme were all contributors. Even that little curve in the bottom of the 'T' has always stayed consistent over the years.
The fedora was trying to convey a bit of film noir; perhaps some comic book hero flavor. Unfortunately, every year since 2012 (the debut of the "m'lady" meme) has put another nail in that coffin. That dog don't hunt no more.
So what next?
If I've learned one thing, it's to never start fresh. You can iterate away the problems, but a clean slate also loses everything you've learned. Like well-seasoned cast iron, the flavor of Icrontic cannot be applied in one layer.
You can thank @keto for the audio.
In this case, I chose to keep the logo font (Myriad Pro), down to the derpy dot over the lowercase 'i' that I artificially elongated just a smidge back in 2007. I went down a bunch of dead ends with the first 'i' until I conceded I was no typographer and it needed to mirror the other one. I pulled the 'c' in close, and knew I was onto something because we had the beginnings of an 'ic' wordmark.
Are the letters hugging? Are they leaning on their neighbors? Have they formed cliques? Why don't 'c' and 'r' like each other, anyway? It's like the letters are some kind of weird community...
That a new wordmark is mirrored on both ends of the logo was the cherry that made it too good to ignore: Icrontic had a new logo.
Throwbacks? Check. Tone? Check. Known problems solved? Check x6! While the 2007 logo will forever be remembered as the progenitor of Ivan (who is most assuredly sticking around), it's time to set it out to pasture.
Here's to another decade with the new logo. It's gonna look fresh as hell on new swag.
My latest book, Peacemaker and Other Stories is out today!
The new volume begins with "Peacemaker", a newly refinished novella that I originally wrote back in 2009. The story won the R.M. Miller Award for Outstanding Fiction in 2010, but the award did not include publication (it's a scholarship award for fiction writers), so this book is the first place this story has seen print. It's about a Prince in the clockwork kingdom of The Dominion who discovers a dark family secret, and must choose where his loyalties lay. (If you're familiar with the mythology of my fantasy stories, this takes place during the Clockwork Era, which is the era of relative peace that followed the turmoil of the Shadow Era.)
Following the novella is 31 (31!) SF/F flash fiction stories, a few of which have never before seen print.
I'll be reading from this book, and have copies available, at EPIC this year, if you want to pick one up. If you won't be there this time, there is always Amazon!
And stay tuned: I've got another book coming out in time for EPIC. I'll give you a hint: It's made almost entirely from recycled material.
As most of you saw we're putting together a kegerator in time for Expo. This will continue to reside at ICHQ and be available for any event that the hosts would like to use it.
It will have two American sanke style and two ball lock couplers inside.
If you are a home brewer, mead, or cider maker and would like to contribute something for the weekend please let me know via PM.
As you can imagine there is a pretty large startup cost associated with this, so a good amount of the "Malty Pass" is going towards equipment this time around. We've already had a few generous donations to help with that. If you aren't attending Expo this time around but would like to donate, like to donate a little beyond the ticket, a small keg from your favorite local brewery, or home made boozy booze, let me know via PM.
This will be a great addition to ICHQ and hopefully help cut down on the waste we generate at these large events.
If you're attending Expo, please chime in here with your favorite styles of beers and or ciders you'd like to see.
All good things must come to an end, and sometimes you need to bite the bullet and drink the last (or only) bottle you have of a beer. This is going to be a journey through the darkest, dustiest parts of my cellar. There will be some rare stuff, there will be some old stuff, there will be some things that were bought, forgotten, and only recently unearthed. When you only have a bottle or two left of something irreplaceable, and you're like me, that can be paralyzing and make it difficult to ever bring yourself to open. So this tasting is going to be a catharsis for me in some ways as I force myself to get over that and take some bottles down from the wall.
It's not about waiting for a special day to drink that treasure, it's about looking at that bottle and saying, "Today is special because I'm drinking this with special people."
Because of the nature of cellaring beer, most of what we'll be dealing with will be 8% ABV and higher, darker, and maltier. There won't be much less than 3 or 4 years old in this tasting. There may be some surprises in store, but expect strong ales, barleywines, old ales, strong Belgians, etc.
I hope you'll sign up for the event via the Eventbrite registration and we'll see you folks there!
No need to post "In" here unless you want to publicly display your excitement - the only way to get in is to choose the Beer Tasting add-on when you're buying your Expo ticket.
So don't forget to do that!
What You Need To Know:
Lots of fun things to announce in the next 2 weeks.
...runs its first 10k!
I'm participating in the Vancouver Sun Run this year as an actual runner - been training my butt off for fourteen weeks, from couch to 10k, and I'm finally ready. The race is this Sunday, April 23rd. Doing a last minute round of fundraising; hopefully some of you can toss in a few bucks.
Remember, America bux are worth 1.4x more in Canada bux so your donation packs more punch than it feels to your wallet!
I'm supporting Ronald McDonald House, a charity which provides a place to stay for families of children sent to hospitals far from home. This personally touched my family last year when my cousin's baby was born with a heart defect requiring surgery out here in Vancouver, they had to come all the way from Winnipeg and spent the first few weeks of his life here. All went well, baby is happy and healthy and a year old now :-)
The other one is BC Cancer Care, pretty sure Cancer has effected all of us in some way; I have family battling it right now, friends with parents who are as well.
Any support is appreciated! Thanks everyone
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